Guntur, January 7:
Guntur district in Andhra Pradesh is set to host the National-level SARAS Mela 2026, an event aimed at showcasing rural enterprises, traditional crafts and women-led livelihood initiatives from across the country. Organised as part of efforts to promote self-help groups and grassroots entrepreneurship, the mela will bring together artisans, farmers, weavers and small-scale producers, providing them with a national platform to market their products and connect directly with consumers. Officials said the event will highlight locally made handicrafts, handloom products, organic foods and rural innovations, reflecting the diversity and economic potential of India’s village-based industries.
The SARAS Mela is expected to attract large public participation and boost economic activity in the region while encouraging sustainable livelihoods and women empowerment. Government representatives noted that the exhibition will also include cultural performances, skill demonstrations and awareness sessions on financial inclusion and entrepreneurship. The hosting of the national-level event in Guntur underscores Andhra Pradesh’s growing role in promoting rural development and inclusive growth, while offering self-help groups an opportunity to expand their reach, enhance income generation and preserve traditional skills in a competitive market environment.
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