December 8, 2025,Mumbai
The International Cricket Council (ICC) is in talks with multiple streaming platforms following the announcement that JioStar plans to withdraw its broadcast of ICC events. The ICC is actively seeking alternative digital partners to ensure uninterrupted coverage of major cricket tournaments for global audiences.
Officials said the move is aimed at maintaining the reach and engagement of ICC events while exploring partnerships with other OTT and streaming services. Industry experts note that securing reliable streaming channels is crucial as digital viewership continues to grow, especially in markets like India where cricket enjoys massive popularity.
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