New Delhi, December 19:
E-commerce major Flipkart on Friday announced that it has acquired a majority stake in Minivet AI, an India-based artificial intelligence and machine learning solutions provider, as part of its strategy to enhance core Generative AI (GenAI) capabilities. The company said the move will accelerate the adoption of AI-led innovation across its platform.
Flipkart said the acquisition is aimed at building advanced AI tools to support visual and conversational discovery, immersive shopping experiences and rich, AI-generated content for online retail. However, the financial details of the deal, including the quantum of stake and deal size, were not disclosed.
Minivet AI, founded in 2024, focuses on generative video and visual content solutions for e-commerce, enabling automated transformation of static product catalogs into engaging video and visual formats at scale. Flipkart said the technology will help enhance customer engagement and drive innovation in the rapidly evolving AI-driven commerce landscape.
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