Seattle, USA, Nov 5: Amazon has issued a strong warning to AI startup Perplexity, asking it to immediately stop using artificial intelligence to make purchases on behalf of users without proper authorization or compliance. The retail giant expressed concerns over potential security risks, misuse of customer data, and violation of its platform policies. According to sources, Amazon has cautioned that any continued deployment of the AI-powered purchasing feature could lead to stricter action, including restrictions or legal measures.
In response, Perplexity is reportedly reviewing the feature to ensure it aligns with online marketplace regulations and user-consent requirements. The AI tool, which allowed users to automatically place orders through voice or text prompts, had sparked debates over safety, transparency, and accountability in automated shopping. The incident highlights growing tensions between Big Tech and emerging AI firms as automation and AI-based decision-making continue to challenge traditional e-commerce norms.
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