New Delhi, November 8, 2025: The All India Football Federation (AIFF) has been unable to attract any bidders for the commercial rights of the Indian Super League (ISL), signalling concerns over the league’s market value and commercial sustainability. Despite inviting interest from potential partners, no entities have come forward to secure the rights.
The development comes at a time when Indian football is undergoing restructuring, with stakeholders urging stronger grassroots investment and better league management. AIFF is expected to revisit its strategy and may reissue tenders or explore alternative commercial models to revive interest in the ISL’s branding and revenue potential.
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