Mumbai, December 23:
The much-anticipated Avatar 3 has seen its box office collections dip sharply, overshadowed by the massive craze surrounding the Indian blockbuster Dhurandhar. Industry analysts said that despite global hype, Avatar 3 struggled to maintain audience footfall in multiplexes across India, as Dhurandhar continues to dominate screens with record-breaking viewership.
Box office trackers reported that Avatar 3 managed to earn only a fraction of the projected revenue during its opening week, while Dhurandhar maintained a steady run, drawing crowds to theatres for repeat screenings. The phenomenon highlights the power of local cinema and fan loyalty, which continues to influence box office trends in India.
Experts noted that while Avatar 3 may recover in international markets, its performance in India underscores the impact of strong domestic content on foreign releases, particularly when a homegrown film becomes a cultural event. The trend reflects shifting audience preferences and the growing appetite for Indian films with high production values and engaging storytelling.
The box office dynamics have sparked discussions among distributors and cinema owners about screen allocation, release timing, and marketing strategies for upcoming international releases in India, taking into account the rising influence of Indian blockbusters like Dhurandhar.
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