New Delhi, November 17, 2025 : The Income Tax Department has announced plans to expand its ‘NUDGE’ campaign in December, focusing on 25,000 high-risk cases across the country. The initiative aims to encourage voluntary compliance and reduce instances of tax evasion by sending reminders and alerts to individuals and businesses under scrutiny.
Officials stated that the campaign leverages data analytics and risk profiling to identify potential non-compliance early. By nudging taxpayers through timely communication, the department hopes to improve adherence to tax laws while minimizing the need for more stringent enforcement measures, reinforcing a culture of transparency and accountability.
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