Honda Unveils Bold India-Centric Strategy as Part of Global Comeback Plan

Tokyo, November 1, 2025 – After years of slipping market presence, Japanese automaker Honda has announced a major revival strategy that places India at the core of its global expansion plans. Speaking after the Japan Mobility Show, Honda Motor Co. President and CEO Toshihiro Mibe revealed that the company will launch ten new models by 2030, including seven SUVs, as part of a renewed product roadmap. Honda is also setting up a dedicated project team for India and strengthening its electric and hybrid vehicle strategy to recapture lost ground in the highly competitive Indian auto market.

Mibe stated that India will now be positioned alongside North America and Japan as one of Honda’s three key growth pillars, marking a significant shift in the company’s focus. He acknowledged that global market dynamics have changed drastically with the rise of Chinese automakers, prompting Honda to evolve its strategy. By prioritizing India’s fast-growing automotive sector, Honda aims to rebuild its market share and accelerate its presence across both conventional and new-energy vehicle segments.

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